An American Digital Marketing Incorporation

Results without risk.

DNL helps brands reach precise, capital-scale outcomes — de-risked by the neurophysiology of attention.

Selected work

Huawei and VALORANT.

Two campaigns engineered on attention physics.

Huawei 01
HUAWEI × AITO M9
Valorant 02
VALORANT Masters Bangkok — «Dawn of the Duelist» (Riot Games)
Laws of visual perception

What holds the gaze.

Technical laws of the frame

How it is shot.

Laws of auditory perception

How it sounds.

Neurophysiological laws

How the brain reads it.

2,754 laws — cataloged and applied.

Figma · live board
Neuroscience is why we can promise.
The laws of attention are measured in the lab: gaze, sound, motion, the brain's response to a frame. That is what stops a video from being a lottery — and lets us sign a money-back contract.
Case · full metric catalog

VALORANT

The official YouTube channel of Riot Games' tactical shooter: cinematics, trailers and esports.

youtube.com/@valorant · Mar 2020 — Jun 2026 · 258 metrics · 13 groups · 76 months
104.4B
viewer records in the DNL graph
on screen 104 · other 104,382,911,100
nickname · platform · watch time

space — closer
The DNL advantage

Distributor of metrics.

Full first-party database on your social pages — reach, audiences, behavior. Data from the source, not estimates.

Attribution control

From a view to a footstep.

The system that ties social-media marketing to real sales — no surveys, no guesswork.
The signal
A view is never anonymous to the network.
Every play leaves two independent traces of place and time.
Channel 01 · Wi-Fi
Every network the device has joined.
Home, metro, office, café, gym, mall — a Wi-Fi history is the map of a person's day.
Channel 02 · Mobile carrier
Three towers pin the exact point.
Signal strength and timestamp from each tower — location within metres, minute by minute.
Both channels
We know where and when the video was watched.
One verified record per viewer: play time, place, and the route afterwards.
space ▸
Measured outcome

5,000 watched. 200 walked in.

Every dot is a person. Grey — everyone who saw the video. Blue — those who were inside a store within five minutes.
Reach
5,000 people watched the video.
Each grey dot is one viewer, at their own place and time.
5,000
views of the video
200
in a store ≤ 5 min
4.0%
offline conversion
The 200 blue dots are not a model's estimate — they are recorded visits: play time, location, store entry.
space ▸
How it works in the interface

Type a nickname — and the whole day is there.

One query. Wi-Fi activity on your videos, plotted on the map — and, separately, whose videos this person watches.
DNL · Audience console
xr4ven_
found: 1 of 104.4B
Wi-Fi activity what they watch
Viewer profile
xr4ven_
YT · IG · TT · one phone
cityAlmaty
first record11.03.2024
your videos seen37
Wi-Fi points19
store visits4
watch time6.4 h
Data is pseudonymous: nickname and network events, no personal documents.
Which videos they watched
1:10
Trailer S2 — first look
Your channel · watched 1:10 / 1:10
1:04
Agent reveal: Vyse
VALORANT · watched 0:38 / 1:04
14:20
How this was actually shot
Utopia Show · watched 6:12 / 14:20
12:41
$1 vs $1,000,000 hotel room
MrBeast · watched 3:04 / 12:41
9:30
Champions Paris — recap
VALORANT · watched 4:02 / 9:30
18:10
Phone review, 2026 edition
MKBHD · watched 2:20 / 18:10
Every video and how far they watched — so you know where to buy integrations: your audience is already watching these.
space ▸
Commercial terms

Two lines. Nothing else.

No revenue share, no hidden fees. Target metrics are fixed in the contract before we start — the money-back guarantee applies to them.
01 · one-time
Proof-system integration
$5,200once
We install the marketing control system: Wi-Fi and carrier data, each view tied to a store visit, plus baseline and control group. From then on channel profitability is measured exactly, not estimated.
Wi-Fi + carrier view → store visit baseline control group exact channel P&L
02 · monthly
Marketing team support
$1,750per month
We work alongside your team: monthly verdicts, budget re-allocated by the data, neuro-protocols for your channels.
verdicts budget re-allocation neuro-protocols no revenue share
First year: $5,200 + 12 × $1,750 = $26,200
Paid in stages: the integration at kick-off, the support month by month. If the agreed metrics don't move, the money comes back.

Let's engineer your brand.

digitalneurolab.io
© Digital NeuroLab · digitalneurolab.io
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